Pioneer

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This project has explored the question: How can an understanding of spatial theories acting upon conceptual retail design inform department stores of how to create a shopping experience between the online and offline environments?

 

Concepts around brand, spatial theories, and wayfinding have guided this project to create the strategy, Pioneer; a unique, forward-thinking retail experience that connects the two worlds, physical and online, for seamless browsing.

 

Three key tools within Pioneer include: Shadows, Screens and Rooms which create an ease of browsing and community surrounding the brand which will, in turn, produce brand loyalty furthermore, greater success for the business.

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The solution is an A3 pitching document for department store managing directors which describes and explains Pioneer so that they can apply this strategy to their own business.